E-commerce has become an essential part of the modern business world, and an online store is the backbone of any e-commerce operation.
The design of an online store plays a crucial role in its success and can make or break the customer's experience.
First and foremost, it is essential to understand that e-commerce website design is not just about making the website look good, but it also involves creating a user-friendly interface that makes it easy for customers to navigate and find what they are looking for.
A well-designed e-commerce website should have a clear and logical layout, with a hierarchical structure that makes it easy for customers to find products and access information.
The use of ecommerce web design services can also be beneficial when it comes to creating an online store. These services can provide expert guidance on how to design and develop an e-commerce website that is both visually appealing and user-friendly. They can also help with website optimization, search engine optimization, and other technical aspects of website development.
In this blog post, we will discuss e-commerce best practices for designing an online store.
Using hero product photos on the home page of an e-commerce website is an excellent best practice for drawing the attention of customers and showcasing the products that are most important to the business.
Hero product photos are large, high-quality images of a specific product or product line that are prominently featured on the home page.
When used effectively, hero product photos can help to create a sense of excitement and urgency around a product or product line. They can also help to increase brand awareness and create a sense of trust and credibility with customers.
Additionally, hero product photos can help to increase the chances of a customer clicking through to the product page and making a purchase.
It is important to choose high-quality images for hero product photos that accurately represent the product and make it look as appealing as possible. The images should be large and clear, with minimal distortion or pixelation.
Additionally, it's a good practice to provide multiple angles and zoom in on the product details, this will help to customers to see the product from different perspectives and make a better decision.
Helping users discover what they need on the home page is an essential best practice for e-commerce websites. The home page is often the first point of contact that customers have with a website and is often the deciding factor in whether they stay and browse or leave and look elsewhere. Therefore, it is important to ensure that the home page is designed to help customers quickly and easily find what they are looking for.
One way to help customers discover what they need on the home page is to provide a clear and easy-to-use navigation menu. This should be located at the top of the page and should include links to the main categories of products that the website offers. This allows customers to quickly and easily find what they are looking for without having to search through the entire website.
Providing a “Quick preview” for visual products is an effective best practice for e-commerce websites. It allows customers to see a product in more detail before making a purchase. This can be particularly useful for products such as clothing or home decor, where customers want to see the product in different angles and be able to zoom in to see the details.
By providing a preview, businesses can help customers make an informed decision and increase the chances of a sale. Additionally, businesses can also provide a virtual try-on feature for clothes, this can help customers to visualize how the clothes would look on them, and make a better decision.
Taxonomy refers to the organization and categorization of content on a website, and it's an essential part of website design. A good content taxonomy helps customers to navigate the website and find the information they need. It should be clear, logical and easily understandable.
The main categories and subcategories should be intuitive, and the products should be organized in a way that makes sense for the customer. Additionally, a good content taxonomy can also help with search engine optimization as it makes it easier for search engines to crawl and understand the website's structure and content.
Designing compact hover-based drop-down header menus is an effective best practice for e-commerce websites. It allows customers to easily access the main categories of products and services offered on the website while keeping the website's design clean and uncluttered. Hover-based drop-down menus are triggered by hovering over the main navigation items, and they reveal subcategories or additional options without taking the customers away from the current page.
Littledata surveyed 2,115 stores in September 2022 and found the average checkout completion rate was 46.1%.
Minimizing the number of form fields at the checkout page is an essential best practice for e-commerce websites. It helps to reduce friction and increase the chances of a customer completing their purchase. Long and complicated forms can be a major deterrent for customers, as they can be time-consuming and frustrating to fill out. By minimizing the number of form fields, businesses can make the checkout process faster and more convenient for customers.
Displaying product reviews and ratings is an effective best practice for e-commerce websites. It allows customers to see what other customers have said about a product and can help to increase trust and credibility in the business. Product reviews and ratings can also help customers to make an informed decision about whether to purchase a product or not.
When displaying product reviews and ratings, it is important to ensure that they are prominently displayed and easy to find. This can be done by including them on the product page, or by creating a dedicated reviews page. It is also important to ensure that the reviews are genuine and that they represent a broad range of customers. By doing this, businesses can help to increase trust and credibility in the business and increase the chances of a sale.
Pop-ups can be disruptive to the customer experience and can lead to customers leaving the website. They can also be seen as intrusive and can make customers feel like they are being spammed.
To minimize on-site pop-ups, businesses should start by identifying the purpose of the pop-up and whether it is essential to the customer experience. For example, a pop-up that offers a discount code for a customer's first purchase may be more acceptable than a pop-up that simply promotes the business's social media accounts.
A search bar allows customers to easily find the products they are looking for, and it can help to improve the customer experience and increase the chances of a sale.
When creating a search bar, it is important to make it prominent and easy to find. This can be done by placing it at the top of the website, where it is easy for customers to see and access. It's also important to ensure that the search bar is easy to use, with a clear and intuitive design.
Including search auto-complete is an important best practice for e-commerce websites. It allows customers to find the products they are looking for more quickly and easily by providing suggestions as they type. This can help to improve the customer experience and increase the chances of a sale.
On Amazon, the conversion rate for users of the on-site search feature is 12.29%, compared to 2.17% for non-users. In terms of conversion rates and revenue, that is a six-fold increase.
One unique way to implement this strategy is to utilize interactive imagery. By using images that are interactive, customers can engage with the product on a deeper level, allowing them to experience the product in a more realistic way. This can be achieved by using features such as zoom, 360-degree views, or even augmented reality. This can help customers to make a more informed decision and increase the chances of a sale.
Another unique approach is to include user-generated content in inspirational imagery. By featuring product images and reviews submitted by real customers, businesses can create a sense of trust and credibility with potential buyers. This approach can also help to increase social proof and boost conversions.
More than 90% of the best e-commerce sites now have links to the products displayed in motivational images.
When minimizing navigation layers, it is important to ensure that the website's navigation is clear, logical and easy to understand. This can be done by keeping the number of main categories and subcategories to a minimum, and by using clear and intuitive labels.
It's also important to ensure that the website's navigation is consistent throughout the site, so that customers can easily find their way around.
When creating an e-commerce website, it's crucial to keep the customer experience at the forefront of your design strategy. This includes utilizing interactive elements like 360-degree product views and augmented reality, providing direct access to products through eye-catching inspirational imagery, streamlining navigation to minimize clicks and improve search functionality, and incorporating customer feedback through ratings and reviews. Additionally, by minimizing form fields at checkout and providing advanced filtering options, businesses can reduce friction and increase conversions. By thinking outside the box and implementing these unique design strategies, e-commerce businesses can set themselves apart from the competition and provide a truly exceptional online shopping experience.
The best e-commerce platforms will vary depending on the specific needs and requirements of a business. Some popular e-commerce platforms include: Shopify, WooCommerce, Magento, BigCommerce and Squarespace.
The time it takes to build an e-commerce website can vary greatly depending on a number of factors such as the complexity of the website, the number of products, the design and functionality requirements, and the resources available.
A simple website with a limited number of products and basic functionality can take a few weeks to build. However, a more complex website with a large number of products, advanced functionality and custom design elements can take several months to build.
The cost of designing an e-commerce website can vary greatly depending on a number of factors such as the complexity of the website, the number of products, the design and functionality requirements, and the resources available.
If you are building a website from scratch, the cost can be much higher. It can cost anywhere from a few thousand dollars/rupees for a simple website with limited functionality, to tens of thousands of dollars/rupees for a more complex website with advanced features and custom design elements.