Transtrade is initiative of Sanghvi Group which provides variety of B2B transportation services. Transtrade is based on aggregator model which match the shippers with their desired transporters and vice versa.
It was a website redesign project. They had their previous website but it was not up to the mark and not delivering the true message of the company. The company wanted to have a website which should speak with customers and showcase their core competencies.
The goal of the website redesign was to provide their customers with an excellent user experience. We created enhanced designs using our custom design approach to express their core strengths, unique features, and the nature of the business. We focused on a clean user interface and the proper placement of each element to deliver the company's actual message.
Another requirement was that the website have appropriate content. Our content writers created professional content for the new website while keeping the B2B approach and future SEO requirements in mind.
The newly redesigned website did full justice to the main reason for the website redesign. It has met the company's expectations in terms of results. Our client also received positive feedback for the new website from their actual customers.